Erich Holzbauer

Erich
Holzbauer

Marketing and Business Strategies for a better future

Mag(FH) Erich Holzbauer, MA MBA | Marketing & Business Advisor

01 — Professional Life

I worked in the marketing and media world throughout my entire professional career – since almost 20 years in total and since 10 years in leadership roles.

I believe that marketing has a positive force to make a brighter and more sustainable future for us all. Coming out of the world of network agencies recently, I decided to make a turn and use my skills not any more to sell more useless stuff, but to drive environmental and social change.

02 — Past Experience

Since 2016 I worked within the dentsu agency network in different branches and worked for clients like: Generali, Beiersdorf, sodastream, SAP, OMV, Heute, TUI, Vienna Tourism Board, essity, IKEA, eni and many other more.

2021 – 2023 Client Service Director & Local Lead Marketing & Activations merkle
2019 – 2021 Client Service Director isobar
2016 – 2019 Account Director isobar
2013 – 2016 Managing Director & Founder taskblitz
2011 – 2013 Product Manager Online Business Development ProSiebenSat1 PULS4
2010 Account Manager and Social media Consultant ambuzzador
2007 – 2010 Account Manager and Consultant vi Knallgrau

Industry Focus

FMCG, Media, Consumer Electronics, Insurance & financial services, Tourism, Automotive, Telecommunication

03 — Now

I have my own small boutique consultancy moweco, where I work with agencies and their clients on strategic and organizational marketing topics. Furthermore I partnered up with a fellow creative from my past agency and found our own little creative studio dasweil.

moweco logo dasweil logo

Topics

Strategy New Leadership Future Organizations Tech Modern Marketing Sustainable Future

04 — Education & Awards

Awards

Education

2019 – 2021 Postgraduate MBA (Focus: Agile Organizations & Collective Leadership) Danube Business School
2012 – 2014 Master – Executive Management FH Wien
2002 – 2006 Master – Information & Knowledge Management FH Burgenland

Additional Education and Certificates: Systemic Coaching Diploma, Squared Online, SCRUM certified Product Owner, Google Adwords Professional, ulab 1.x

05 — In the Media

Werbekampagne „Lebenshilfe Wien. Bringt uns weiter” Jetzt geht Sodastream für seinen neuen Sprudler Duo in die Werbeoffensive Juroren des iab webAD stehen fest Schlepp’s nicht mit Dir rum! Sodastream will dem Schleppen ein Ende bereiten Schluss mit Schleppen Isobar ist Leadagentur für die neue Kampagne der Generali Versicherung isobar setzt erste globale Kampagne der Generali um Generali startet erste globale Werbekampagne isobar feiert pH-neutralen Etat-Gewinn Isobar gewinnt Beiersdorf-Etat für Launch-Kampagne in Österreich Noch nie am Meer? “Heute” neuer Kunde für isobar Isobar realisiert “leiwande” Imagekampagne von “Heute” Holzbauer heuert bei ambuzzador an Erich Holzbauer neu bei ambuzzador

06 — Personal & Contact

Side Projects and Founder background

Over the past years I have been working on a lot of side and personal projects and also founded my own SaaS startup (website still online but development discontinued late 2016).

Hobbies and free time activities

I love reading and books on mostly business related topics but also have dealt intensively with the question of personal knowledge management. Believing that knowledge should be free available and not gatekeeped by anyone, I share some bits of it here as well.

Beside my work & projects I am a passionate mountain biker, adventurer, chilli farmer and electronic music fan.

Connect & Contact

Happy to connect on Linkedin or just write me a message via the contact page:

Linkedin Contact