Erich Holzbauer

Marketing and Business Strategies for a better future

Mag(FH) Erich Holzbauer, MA MBA | Marketing & Business Advisor

20 years in marketing and media, 10 of them in leadership. Today I help agencies and brands bring strategy, organization and AI together, and I build the tools for it myself.

What I’m building Work with me
Erich Holzbauer
AI-generated portrait, 2026

01 – Mission

I believe that marketing has a positive force to make a brighter and more sustainable future for us all. Coming out of the world of network agencies, I decided to make a turn and use my skills not any more to sell more useless stuff, but to drive environmental and social change.

Over the past years I have been working on various side projects in different areas: news websites and blogs, applications and platforms and other marketing related things. I also founded my own SaaS startup (website still online, development discontinued in late 2016).

02 – What I do

I work with agencies and their clients on strategic and organizational marketing topics, and increasingly on how AI changes both.

01Strategy & modern marketingPositioning, go-to-market and marketing organization, for agencies and the brands they serve.
02AI-driven marketingFrom first experiments to production workflows: AI that fits into how marketing teams actually work. moweco.ai
03New leadership & future organizationsAgile structures and collective leadership, the focus of my MBA, applied to agencies and marketing teams.
04Building productsI build what I advise on: faktry, a SaaS startup before it, and a growing pile of vibe-coded tools and experiments.

03 – Now

Brand new: I built and launched faktry.ai, an AI-first content and media engine.

faktry is a professional-grade, web-based media production platform. It combines 65+ media processing operations with direct access to every frontier AI image, video, audio, and 3D model, all under a single credit-based account.

Instead of paying for six tools, juggling five tabs, and managing a separate account for every AI provider, teams and solo creators run everything from one place: image, video, audio, PDF, and 3D, on one shared credit balance. Go from raw assets to polished, brand-consistent output without switching tools or reconciling invoices.

Visit faktry.ai Launch story
moweco logo
moweco
My boutique marketing consultancy for strategic foundations and optimal structures. Evidence-based over gut feeling: strategy work, coaching and sparring, and organizational design for marketing teams and agency setups. Based on 20 years on both sides of the table, agency and client, with a focus on the DACH market. moweco.com
moweco.ai
AI consultancy
A spin-off of moweco, fully dedicated to AI topics: AI consultancy tailored to the creative industry and marketing, with AI enablement, training and agentic engineering for marketing teams, agencies and creatives. moweco.ai
dasweil logo
dasweil
Our own little creative studio, founded with a fellow creative from my past agency.

04 – Selected work

Campaigns, launches and platforms from my years in the dentsu agency network, 2016 to 2023.

Clients

Generali / Beiersdorf / SodaStream / SAP / OMV / Heute / TUI / Vienna Tourism Board / Essity / IKEA / Eni / Novomatic / ZTE / Lebenshilfe Wien / Verbund / Internorm / Mondelez / Maresi / Stuhleck / Volksbank / Monster / Media Markt / Funke Gruppe / Bild / T-Mobile / RTL Radio / BMW / Styria

AwardMedianet Xpert Awards 2018: best advertising & best digital agency AwardWebAd 2018: best social media campaign

05 – AI playground

My playground for AI-assisted building: I vibe-code apps and tools, prototype AI games and test every new image or video model, to find out what is actually possible.

01Vibe coding & product developmentApps and tools built with Lovable, Bolt, Kilo Code and Claude.
02AI game prototypesSmall games built with the “gauntlet loop” prompt technique and tested across different models.
03Image & Video modelsPortraits, comparisons and prompts. Every new model gets the same test.
04More to comeNew projects land here as soon as they are worth showing.
My projects on GitHub All experiments
Image model tests: same subject, me

06 – Career & education

Career
NowFounder & consultantmoweco · dasweil · faktry
2021 – 2023Client Service Director & Local Lead Marketing & Activationsmerkle
2019 – 2021Client Service Directorisobar
2016 – 2019Account Directorisobar
2013 – 2016Managing Director & Foundertaskblitz
2011 – 2013Product Manager Online Business DevelopmentProSiebenSat1 PULS4
2010Account Manager & Social Media Consultantambuzzador
2007 – 2010Account Manager & Consultantvi Knallgrau
Education
2019 – 2021Postgraduate MBAAgile Organizations & Collective Leadership · Danube Business School
2012 – 2014Master in Executive ManagementFH Wien
2002 – 2006Master in Information & Knowledge ManagementFH Burgenland
Certificates
Systemic Coaching DiplomaSquared OnlineSCRUM Product OwnerGoogle Adwords Professionalulab 1.x
Industry focus
FMCGMediaConsumer ElectronicsInsurance & FinanceTourismAutomotiveTelecommunication
The full story, press & more

07 – Connect

Happy to connect on LinkedIn or just write me a message via the contact page.

Contact LinkedIn

Outside of work: mountain biker, adventurer, chilli farmer, book nerd and electronic music fan.