CV – Mag(FH) Erich Holzbauer, MA MBA

Key Areas: Marketing – Communication – Business Development – Strategy – Leadership – Agile – Systems thinking – Organizational Design

Erich is a marketing and business professional with 15+ years of professional experience. Besides working for a big media brand and some years as a startup founder I worked mainly as a consultant and client director in well known advertising or digital agencies. In the last role at isobar/merkle I was responsible for a big turnaround resulting in an annual 2 digit revenue growth every year, doubling of the team sitze and new biz win rate of around 70%. With starting my MBA study in 2019 I shifted my attention into the new area of new forms of organizations and leadership, which becomes besides marketing and strategy the third pillow of my extensive expertise.

Industry Focus: FMCG, Media, Consumer Electronics, Insurance & financial services, Tourism, Automotive, Telecommunication
Recent Clients: Generali, Beiersdorf, sodastream, SAP, OMV, Heute, TUI, Stuhleck, Vienna Tourism Board, Lebenshilfe Wien
Past Clients: Maresi, essity, IKEA, eni, Internorm, Verbund, Mondelez, Novomatic, Magenta, Media Markt, Volksbank, Monster, BMW, Funke, Bild, Styria, Rewe

Work Experience

2021 – 2023
merkle DACH – Client Service Director

2019 – 2021
isobar – Client Service Director

2016 – 2019
isobar – Account Director

more details on the projects I’ve done since 2016

2013 – 2016
taskblitz – Managing Director & Founder

2011 – 2013
ProSiebenSat1 PULS4 – Product Manager Online Business Development

ambuzzador – Account manager and Social media consultant

2007 – 2010
vi Knallgrau – Account manager and Consultant


2019 – 2021
Danube Business School, Postgraduate MBA
Focus: Agile Organizations & Collective Leadership

2012 – 2014
FH Wien, Master – Executive Management

2002 – 2006
FH Burgenland, Master – Information & Knowledge Management

Additional Education and Certificates:
Squared Online, SCRUM certified Product Owner, Google Adwords Professional, ulab 1.x, systemic coaching

Voluntary Experiences

Co-organizer of mobilecamp Vienna
Campaigns for Lebenshilfe Vienna
Member of IAB Austria, Strategy Austria


Medianet Xpert Awards: best advertising and best digital agency 2018
WebAd: best social media campaign 2018

In the news (German)

Werbekampagne „Lebenshilfe Wien. Bringt uns weiter
Jetzt geht Sodastream für seinen neuen Sprudler Duo in die Werbeoffensive
Juroren des iab webAD stehen fest
Schlepp´s nicht mit Dir rum!
Sodastream will dem Schleppen ein Ende bereiten
Schluss mit Schleppen
Isobar ist Leadagentur für die neue Kampagne der Generali Versicherung
isobar setzt erste globale Kampagne der Generali um
isobar Wien ist Leadagentur für die neue Kampagne der Generali Versicherung
isobar ist Leadagentur für die neue Kampagne der Generali Versicherung
Generali startet erste globale Werbekampagne
isobar feiert pH-neutralen Etat-Gewinn
Isobar gewinnt Beiersdorf-Etat für Launch-Kampagne in Österreich
Update: Beiersdorf erweitert Basis pH-Range und setzt auf Kreativagentur isobar
Noch nie am Meer?
„Lukas sieht bald Meer“
“Heute” neuer Kunde für isobar
Isobar realisiert “leiwande” Imagekampagne von “Heute”
Holzbauer heuert bei ambuzzador an
Erich Holzbauer neu bei ambuzzador