Project Details (2016 – 2022)

Home » About marketing pro Erich Holzbauer » CV – Mag(FH) Erich Holzbauer, MA MBA » Project Details (2016 – 2022)

Beiersdorf

  • Full annual retainer for digital communication since 2017 (channels: website, social media, influencer, CRM)
  • Activities: content management & marketing, SEO, ecommerce Optimizations, social media communication & growth, CRM communication and user base growth, implementation of marketing automation features and software
  • Ongoing strategic advice on channels usage, activities and their orchestration
  • Campaign communication on all available channels (~25/year)
  • CSR Campaign 2017 „Lukas sieht bald mehr”
  • CSR Campaign 2018 “”Kindergeburtstag” (not published)
  • Deo Fresh product relaunch campaign 2019
  • Basisph repositioning, design and campaign 2019

Generali

  • Full annual retainer for all channel communication since 2020
  • Strategic advise and brand positioning on localization of international marketing materials
  • Rebranding and Image campaign “Uns geht’s um Sie” 2020
  • Recruiting campaign 2020
  • Product campaign “sustainable fonds” 2021
  • Data driven digital always-on product campaign 2020 onwards

Sodastream

  • TV spot „Schlepp’s nicht mit dir rum“ 2019
  • TV spot „Meine Mama kann“ 2020 Germany
  • TV spot „Lauf des Wassers“ 2021

SAP

  • Production of customer success video stories with various clients
  • Production of promo videos

OMV

  • Full annual social media retainer
  • Production and campaigns around the topic of circular economy

Heute

  • Image campaign “Leiwand” 2019
  • Image campaign extension 2020

TUI

  • Support with online campaigns and selected promotions

Stuhleck

  • Full annual social media retainer
  • Summer activation campaign won a WebAd 2018 for best social media campaign
  • https://webad2016.submit.to/shortlist/2018/47727/

ZTE

  • Cross channel launch campaign for the flagship Smartphone Axon 10 in 2020

Lebenshilfe Wien

  • Recruting campaign „Machs mit uns“ 2018-2020
  • Image campaign „Bringt uns weiter“ 2021

Maresi

  • Full annual social media retainer for the brands Inzersdorfer and Santa Maria

Essity

  • Ongoing Website maintenance and content management

IKEA

  • Development and maintenance of the IKEA family app in Switzerland
  • Ongoing content management and app maintenance
  • Support with promotions

Eni

  • Creation of various promotion campaign with focus on radio

Internorm

  • Creation of digital campaign materials and support with promotions

Verbund

  • Creation of digital campaign materials and support with promotions

Mondelez

  • Social media retainer and consulting for the brand Mirabel

Novomatic

  • Relaunch of the global corporate website 2016
  • Relaunch of the intranet solution 2017
  • Ongoing website maintenance and optimization
  • Ongoing digital campaign and material creation
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