Erich Holzbauer

Marketing and Business Strategies for a better future

Mag(FH) Erich Holzbauer, MA MBA

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Profesional Life

I worded in the marketing and media world through out my entire professional career – since almost 20 years in total and since 10 years in leadership roles.

I believe that marketing has a positive force to make brighter and more sustainable future for us all. Coming out of the world of network agencies recently, I decided to make a turn and use my skills not any more to sell more useless stuff, but to drive environmental and social change.

Past Experience

Since 2016 I worked within the dentsu agency network in different branches and worked for clients like: Generali, Beiersdorf, sodastream, SAP, OMV, Heute, TUI, Vienna Tourism Board, essity, IKEA, eni and many other more.

• 2021 – 2023: merkle – Client Service Director & Local Lead Marketing & Activations
• 2019 – 2021: isobar – Client Service Director
• 2016 – 2019: isobar – Account Director
• 2013 – 2016: taskblitz – Managing Director & Founder
• 2011 – 2013: ProSiebenSat1 PULS4 – Product Manager Online Business Development
• 2010: ambuzzador – Account Manager and Social media Consultant
• 2007 – 2010: vi Knallgrau – Account Manager and Consultant

Industry Focus: FMCG, Media, Consumer Electronics, Insurance & financial services, Tourism, Automotive, Telecommunication

Awards

Medianet Xpert Awards: best advertising and best digital agency 2018
WebAd: best social media campaign 2018

Now

I have my own small boutique consultancy moweco, where I work with agencies and their clients on strategic and organizational marketing topics. Furthermore I partnered up with a fellow creative from my past agency and found our own little creative studio dasweil.

In the media

Topics

Education

2019 – 2021: Danube Business School, Postgraduate MBA
Focus: Agile Organizations & Collective Leadership

2012 – 2014: FH Wien, Master – Executive Management

2002 – 2006: FH Burgenland, Master – Information & Knowledge Management

Additional Education and Certificates: Systemic Coaching Diploma, Squared Online, SCRUM certified Product Owner, Google Adwords Professional, ulab 1.x

Side Projects and Founder background

🗂 Over the past years I have been working on a lot of side and personal projects and also founded my own SaaS startup (website still online but development discontinued late 2016).

Hobbies and free time activities

📚 I love reading and books on mostly business related topics but also have dealt intensively with the question of personal knowledge management. Believing that knowledge should be free available and not gatekeeped by anyone, I share some bits of it here as well.

🚵 Beside my work & projects I am a passionate mountain biker, adventurer, chilli farmer and electronic music fan.

Connect & Contact

Happy to connect on Linkedin or just write me a message via the contact page: